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The EGGG - Understanding Affiliates

How Affiliate Programs Work:Affiliate Marketing Diagram

1) Choose an affiliate provider or providers to help you set-up and launch your program. A few affiliate provider options are listed above.

2) Affiliates (also known as publishers) will sign up for your affiliate program through your affiliate provider, who will manage your affiliates with unique tracking URLs. (See Affiliate Marketing Diagram --->)

3) When an affiliate puts a link or advertisement on their site, it will use the tracking URL that they receive from the affiliate provider. Visitors that click on that link or advertisement are then tracked by your affiliate provider.

4) Each purchase on your storefront will also use a tracking URL on the confirmation page that will allow your affiliate provider to track which publisher should be credited with creating the sale.

5) Through your provider, you'll pay a commission to the affiliate publisher who helped initiate these sales.


How To Setup Your Online Storefront To Work With An Affiliate Provider:
1) Sign-up with an affiliate provider, they will give you details on what type of tracking code your storefront needs on the purchase confirmation screen.
2 Work with your affiliate provider to determine the exact HTML for your image.
3) Insert the variables into that HTML so that your storefront will automatically put in the right values for each order.
  In the location where your affiliate provider wants you to place the Order Number, use this code exactly:
  %ORDERNUMBER%
  In the location where your affiliate provider wants you to place the Order Total, use this code exactly:
  %ORDERTOTAL%
4) ) Insert the custom HTML for your invisible image. It should look something like this:
  <img src=https://www.<youraffiliateprovider>.com/u?ID=<YOUR_ID_FROM_AFFILATE_PROVIDER>&ORDERNUMBER=%ORDERNUMBER%&AMT=%ORDERTOTAL% height="1" width="20">
  If you have multiple Affiliate providers, you will want to place the HTML for all of the providers in the box below. You can modify or delete at any time.
5) Click “Apply” and make sure your HTML is saved correctly in the box below.
6) Contact the affiliate and let them know your storefront is ready to track purchases.

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